There is a petition on Number 10’s web site about banning the use of the word Unlimited in advertising when the subject of the advert is not, in fact, unlimited. This is a common untruth, nay a lie, used most commonly in advertising broadband or other Internet access in the UK. If you have ever bought Broadband in the UK labelled as Unlimited, check your T’s & C’s and you’ll most likely find that you’re limited to a certain amount of usage every month. That’s not what I call unlimited!

Ban the use of the word ‘Unlimited’ if the subject in question is limited.